A company’s customer experience can be considered as part of its brand and includes the quality of the customers’ interactions with the comapny and its products. Uniformity of the brand across the channels of all customer contact will increase brand recognition. By using online and offline advertising, email marketing and public relations you can create dominant brand awareness and increase customers confidence and loyalty.

Your brand needs to be unique, recognisable and easy to remember.

Unfortunatly also the interent makes it difficult to protect a company’s brand from misuse. Rumors and customer dissatisfaction can spread quickly through forums, message boards and chat rooms. It is also not difficult for other people to use a company’s brand on their own site or to sell products illegally.

You can surf the web for signs of brand abuse or hire companies such as www.ewatch.com or www.netcurrents.com. Such companies surf the web for news, rumours and monitor brand abuse.