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Maximise Selling on eBay

Arrow Utilise all 55 characters in the eBay title, and include some keywords from eBay Pulse

Arrow Have a mixture of buy it now and auctions for the different types of ebay user. Impluse buyers like the ‘Buy it Now’ option, whereas the thrill seekers like an auction!

Arrow When you have 10 feedback, get a basic shop! You can’t effectively search a username without knowing the exact format. You can search a shop name using partial or similar words. When an item is searched, if you have matching items you will show up in the ‘Related shops’ section on the bottom LHS. If you have lots of items then it means you will be near the top of your products search results!

Arrow Use a gallery image, and pull the rest of your images in through your marketworks template (just add the pictures when creating your inventory) eBay will charge 12p per picture, where as you will just be paying the 15p gallery insertion fee!

Arrow Keep your description to 10 key points, stick your terms and conditions in your template design ( if our creative team have not done this for you, see other sections on template design)

Arrow Choose the right category, and if its not selling, change it! You can monitor your sales with regards to category change in Marketworks, to get a good anaylsis of how individual items are performing.

Arrow Have some clearance auctions. eBayers love a bargain, so pull traffic to your other listings by having some low price items.

Arrow Vary your product lines. Phones, CD’s and DVD’s are best sellers on eBay and could bring attention to your shop/storefront.

Arrow Have clear images of the actual product, no one will buy an item with a fuzzy image. If you use a stock photo, please make sure you have the relevent permissions!

Arrow Lots of accessories with the item? Don’t just have a photo of the box, make sure you also photograph the contents clearly.

Exclamation Watch your eBay Fees! An auction at a minimum price of £1 will cost 5p more than a 99p auction and take advantage of offers and free listing days on eBay! See other sections in this forum for detailed fee structures.

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