Already have your google base feed set up? Great, it’s a free site. You can also register with dealtime.co.uk (shopping.com) to bring in more traffic. Google ‘adwords’ are a useful and cheap option to pull more traffic into your site!

Also..have you submitted your site to all the search engines? Using the Sitemap Beta Program you can register your website with Google, and with Yahoo you can submit your URL. Your domain name provider may offer you this service for nothing or a small fee. Try to go through and register with as many search engines as possible. Most are free! My domain provider registered my URL with 10 top search engines free.
Overture is a company by yahoo, which has the same facilities as Google adwords. There minimum is £1 a day, so be prepared to spend £30 a month of advertising with them.
It works on a pre-pay system so be prepared to invest around £70 initially.

You need to choose your keywords effectively and review them on a regular basis. If a program is NOT working for you then KILL IT! Give it a month to prove its worth, and if it is not performing then don’t waste any more money.

Remember that eBay is your main advertising tool, don’t forget to keep listing and always have a few items in your eBay shop!

Soak up all the free advertising, and if you can attempt search engine optimization yourself then do so. There are various guides on the web.

When going for a pay per click scheme use ‘KEYWORD’ targeted instead of ‘SITE’ targeted, site targeted is when your advert is displayed on relevant sites, you have to choose these but if you can’t see any decent sites to host your ad, then refrain. It is more expensive than key word targeted, and for example with Google I had about 150 clicks in a week from keyword costing around £5, but for the same £5 I only had 8 clicks for site targeted.

Be prepared to try out alternative advertising, but don’t leave it unattended. It is not a guarenteed success, so always monitor each scheme. Give everything a month, but be ruthless. More money spent of advertising the less money you have to list on eBay and invest in product!