Registering with an eBay account will open up your inbox to spoof emails. eBay will NEVER ask you to confirm details through a website. Download the free eBay toolbar here : http://pages.ebay.co.uk/ebay_toolbar/ the bar will turn red if you are accessing a non-eBay site. It also have some other nice features too.

Protect yourself as a seller:

Putting time into a thorough description could really pay off in the bids you receive. A well-done description not only gives buyers valuable information, but it also shows that you’re a conscientious seller putting care into running your listings.

Many sellers have found that adding a creative, human approach to their descriptions boosts bids and sales.

Consider including:

What do you especially like about the item?
Who do you think it would appeal to and why?
Is there an interesting story about the item?
How do you think it might be used?
Types of specifics to include in your description:
What is the item?
What is it made of?
When was it made?
What company/artist/designer/author made it?
What condition is it in?
What are its dimensions?
Where is it from?
Does it have any notable features or markings?
Is there any special background or history?

Don’t:

Assume that if buyers want more information you’ll hear from them by email. More likely, they’ll just bid with your competitors.
Say anything that’s not true
Keyword spam. This means don’t include words that are actually unrelated to your item just because you think they would appeal to buyers. (For example, don’t say: “If you like Ralph Lauren, you’ll like the colour of these towels.”) This is against eBay’s listing policies
Don’t forget that your item description is the place for details about postage, costs, payments or any other details about how you’re running your listing that you didn’t convey in the Sell Your Item form.

Communicate with your buyer:

Make sure they have used your marketworks checkout, if not create an order for them.
Make sure your notifications are correct
Any problems? Discuss them with your buyer.

Return Policy:

State the condition the item must be returned in.
The time scale, i.e after 7 days of reciept.
Conditions of your return policy, e.g only if the item is faulty
Will it be a full cash refund? Minus Shipping?

Paypal:

Paypal is safe, quick and effective. Encourage your buyers to use this option.